GroupM sees India ad spend rising 7% in 2025 to ₹1.6 tn, digital to dominate

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Subscribe to enjoy similar stories. MUMBAI : India’s advertising market is poised for a 7% growth in 2025, rising to ₹1.64 trillion, according to media buying agency GroupM’s latest This Year Next Year (TYNY) 2025 forecast. The report, released on Tuesday, says that digital advertising, including digital extensions of traditional media, will account for 60% of the total ad revenue, cementing its dominance in the evolving media landscape.

While digital and TV together will account for 86% of ad spend, streaming TV’s share within total TV advertising is expected to rise to 12.6%, signalling a critical shift in viewing habits and media investments. India remains among the top four growth markets globally, despite economic uncertainties. Global advertising spend crossed the $1-trillion-mark in 2024 and is expected to grow at 7.7% in 2025, with digital leading the charge.

Contrary to its earlier forecast for last year, Indian advertising spends grew 8.8% in 2024 to reach ₹1.53 trillion, said GroupM. The 2025 growth will be led by digital, which is pegged to grow at 11.5%. Out of ₹10,730 crore of the incremental advertising spend, digital alone is expected to take ₹10,225 crore.

Additionally, GroupM predicted that TV ad revenue would decline by 1%, while print ad expenditure is expected to grow by 4%. Out-of-home and cinema advertising are expected to grow by 8% and 10%, respectively. Sectors contributing to 60% of advertising (SME, realty, education, BFSI, tech/telco) are projected to grow at approximately 10%.