How Adobe fuels Tata Digital's tech transformation for future success
Q: At Adobe's Best of Summit event the concept that experience-led growth is foundational to the success of every business was explored. How does digital transformation fit into your company's growth agenda? Arnab Ganguly: Being a Super App company, digital is the first word that comes to my mind. Digital transformation can significantly improve a business's efficiency by automating processes, minimising errors, and improving organisational productivity.
Digital experience and brand value drive engagement on our app. Our processes include process transformation, business transformation, and cultural transformation. At Tata Digital, we think of customers at the heart of what we do.
Q: Let's talk about the role digital plays in accelerating your business. What are the key challenges and opportunities that digital helps your organisation address? Arnab Ganguly: Digital is core to our culture for innovation and excellence. From digitizing processes to adopting the latest technologies, automating business processes, data (AI and ML), visualisation, marketing, etc.
By leveraging these technologies and processes we aim to have a competitive edge over our competitors. Q: Tell us about the company's strategic partnership with Adobe, and the impact of Adobe Experience Cloud solutions on your business. Arnab Ganguly: Super App is complex with the kind of journeys we have, and the variety of products and services we offer.
We intended to have one platform that would help us generate value over a period of time. Not just one year, two years, but over quite a few years. We realised we'd need to have the best solution in place to track user journeys, understand their pain points, and create a seamless experience for our users.
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