Hyundai Motor India to offer six airbags as standard across portfolio as demand for safer cars grows
₹8,000-9,000," said Tarun Garg, chief operating officer (COO), Hyundai Motors India, told Mint. Hyundai's strategy to grab an edge back from the competition involves a three-pronged strategy: make advanced safety features such as ADAS (advanced driver assistance system) available as an optional feature in more of its current line-up of products (from 38% at present to 60% by 2024 and eventually 100% of its model range), make active safety features such as ESC (Electronic Stability Control) with VSM (Vehicle Stability Management) available in one or more trims across all models, and make basic passive safety equipment like six airbags for passenger and driver, three-point seatbelt and seat belt reminders standard across all models. "We enhanced our ADAS offering from a single model (Tuscon) to five models, including the Exter, in just one year, The response has been very good.
Around 35% of Verna sales are from the ADAS variant. You'll see it in a couple of more models next year and a similar number next year. We want to move really fast in this direction", Garg said.
"People are becoming more conscious about safety and want safety for every occupant. ADAS is also much beyond safety and improves the driving experience. Our ADAS has also been extensively tested on Indian roads.
The speed limits on some expressways are at par with global standards and at those speeds safety becomes more important. We are also evolving as a country and need to look beyond regulation. India as a country has evolved.
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