India a priority market with limitless possibilities: Meta India head Sandhya Devanathan
Meta sees India as a «priority market» with «limitless» possibilities buoyed by macroeconomic growth, digital infrastructure and the popularity of its apps like Facebook, WhatsApp and Instagram, the social media giant's India head Sandhya Devanathan said.
In an interview with PTI, Devanathan, who took over the leadership role in January this year, said India's new Digital Personal Data Protection legislation has provided a framework and clarity for tech companies and marks a «great step in balancing user protection with innovation». Meta, she emphasised, «welcomes constructive regulations», and will wait to see the detailed rules.
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Meta will continue with its election integrity efforts, as India heads for Lok Sabha elections next year, she said.
India is among Meta's largest user bases globally — 400 million users of Facebook were here at the last count and growing.
She said the user growth trajectory is strong. Overall, the possibilities offered by the Indian market are «limitless», backed by strong macroeconomic fundamentals, Digital Public Infrastructure, and other factors.
For Meta, India is also one of the most engaged markets in short-form videos
