India may become Canva’s biggest market in 3-5 years: cofounder Cameron Adams
design software startup Canva, behind the US, Brazil and Indonesia, and is likely to become the biggest in the next three to five years, the company’s cofounder and chief product officer, Cameron Adams, told ET in an interview.
In India, Canva is pushing for growth in users as well as revenue as it brings out more localised offerings, while at the same time increasing its focus on enterprise customers.
“We're going to talk to quite a few enterprise customers tomorrow. We’re seeing a trend of people using Canva individually, but then migrating up through their business, work, departments, and then ultimately getting up to the enterprise level,” Adams said.
“We see huge value in Canva across that spectrum, which is why we launched Canva Enterprise last year, because we're starting to see more people using Canva together inside large organisations,” he added.
Globally, as Canva gears up for its initial public offering (IPO) this year, it is increasingly going after large enterprise customers. Among the largest privately owned technology companies in Australia, Canva had said last October that it was valued at $32 billion after certain private transactions. The company is currently clocking annualised revenue run rate of $2.5 billion, which is growing at a double-digit rate, Adams said.
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