Tata Motors says it's confident of maintaining EV leadership. Can it?
Subscribe to enjoy similar stories. MUMBAI : Tata Motors will maintain its leadership in the electric cars segment of India's automobile market, and is not perturbed by launches by other carmakers, managing director Shailesh Chandra said on Thursday. His comments come on the back of the automaker’s faltering market share in the electric vehicle (EV) space and competition heating up.
“Now you’re seeing so many cars getting launched in a market of 10,000 cars (sold) in a month simultaneously," Chandra said. “When a new car gets launched, initial demand spurts two to three times that of steady-state demand. So there’s a lot of noise right now," he said, adding that one must wait and watch what happens when the demand stabilises.
“Focus has to be on the fundamentals of what it takes to be a leader…we are very confident of sustaining that leadership position," he said. He was speaking to reporters on Thursday at an event to announce the automaker’s collaborative initiatives to boost charging infrastructure. Chandra said that the company has been focusing on five fundamentals to maintain its leadership.
This includes having the widest portfolio at different price points, offering aspirational features, focusing on reliability and customer experience, and expanding to new markets. Tata Motors had an early-mover advantage in India’s EV market. Yet, in the past ten months, its EV sales declined 11% year-on-year, crimping its market share, wholesale data shared by the company showed.
Between April 2024 and January 2025, it sold a total of 53,580 EVs. In January, sales fell a sharp 25% year-on-year to 5,240 units, bringing its market share from over 70% last fiscal year to less than 65% now. Growing competition from the likes of
. Read more on livemint.com
