India not a 'top priority' market for Enfield's first electric motorcycle, Flying Flea C6
Royal Enfield will not make India a 'top priority' market for its first electric motorcycle, Flying Flea C6, but is looking at leveraging the country’s manufacturing strength to export electric vehicles, said Siddhartha Lal, managing director of Eicher Motors, which makes motorcycles under the Royal Enfield brand.
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The Flying Flea C6 will be priced at a premium to electric scooters available in the Indian market, he said.
“So we're not talking India only at all in this case, like probably the first bike where India may not be P1+ / Priority One Plus market,” Lal told ET. “Obviously, it's (India) always important for us. But there are other markets that will probably have better traction first, and then over time, India will also have good traction. But it allows us to enter a full new space, which otherwise we wouldn't have, in petrol bikes.”
While Royal Enfield is not keen on foraying into the entry-level commuter motorcycle segment, it will position the FF C6 “a couple of notches up”, and away from the mid-weight category where it dominates sales of petrol motorcycles in the country.
Broadly, the company will initially focus on marketing the FF-C6 in countries in Europe, the US, and some cities like Bangkok (Thailand) and São Paulo (Brazil), according to Lal.
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