India-Pak T20 Clash: Pubs, quick commerce startups win the game
Pubs and restaurants as well as quick commerce startups were a busy lot due to the much-awaited T20 showdown between India and Pakistan on Sunday. While eateries and quick commerce platforms had done all the preparations, executives said post-evening sales could have been better had the rains not played a spoilsport and had India performed better.
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Rahul Singh, founder and chief executive officer of The Beer Cafe and head of the pubs vertical at BIRA 91, wanted to watch the match at his company's pub in New Delhi's Saket area but was asked by his team to make space for guests. Singh was not complaining. Besides the Delhi outlet, Bira Taprooms in Bengaluru, Ludhiana, Gurugram were sold out on Sunday. «Beer is an ideal beverage for watch parties, and we saw a Super Sunday with the much-awaited clash. We will certainly witness double the revenues when compared to a regular screening of another match,» said Singh.
Makers of snacks, munchies and soft drinks said they saw a 25-30% surge in sales of such impulse categories on Sunday compared to regular weekends, especially of bigger, sharing packs, on e-commerce platforms. «Sales orders of large packs started to pick up around 12 noon onwards, as people began to stock up for the evening to watch the match indoors with friends and family,» said a sales executive at a cola company.
«Given the fervour around the match between arch-rivals India and Pakistan, we have seen a significant spike in snacking and beverages consumption,» said
