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₹800-900," Tewari said. A key priority for Tewari is to get its strategy on artificial intelligence right. The company isin the process of tying up with a large US AI-led tech company, which will power its next version of Glance in the US.
Crucially, most of the content developed on Roposo is done by artificial intelligence, lowering the cost of content creation. “The cost of a creator is too high to build a sustainable business unless you are Tiktok or, of course, Facebook or (the likes). And we said, we are going to go after creating content through machines," he said.
An average Glance consumer spends around 19 minutes on the locked screen, and sometimes make purchases. So far, the company has commercialized Glance only in India and to an extent in Indonesia. It launched in the US earlier this year and a partnership with a US company later this month is expected to give the company a major boost.
“That number (of customers with Glance) will get to a billion lock screens in the next three years. We are going to generate content on the locked screens in a way that has never been done before," Tewari said. As Glance turns profitable thanks to the high-margin US market, it could become even larger than the core ad-tech business, Tewari said.
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