Kuchh namkeen ho jaaye: Crunch time in FMCG sector
FMCG sector. Indian snacks accounted for 49% of total salty snacks sales in 2021-22 as well as 2022-23. In 2023-24 too, value sales of namkeen matched those of western munchies such as potato wafers and finger sticks during 2023-24 too, ET had reported last year in July. In terms of volume, traditional snacks account for nearly 56% of the overall market. Products such as bhujia, dal, chivra, chanachur and fried nuts accounted for half the salty snacks sales of about Rs 50,800 crore during the financial year 2023-24, with both overseas and domestic companies pushing namkeen in the hinterlands, industry executives, citing NielsenIQ data, had told ET last year.
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More than a decade ago, potato chips and finger sticks accounted for nearly two-thirds of the packaged snacks market, controlled primarily by Pepsi Frito Lays and ITC Foods. «Earlier, western snacks sold by big companies had deeper reach, which is getting reversed as traditional snack makers expand their distribution and penetrate smaller villages,» Suresh Goel, chief executive of Bikanervala Foods, which owns the eponymous brand as well as Bikano, had told ET.
With ethnic snacks ruling the FMCG table, there is a scramble for them in the deal market.
Namkeen is a big deal
Market for all savouries, including ethnic namkeen, is attractive. PepsiCo and Tata Consumer Products have inked a
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