Maha Kumbh 2025: Ecosystem of gigs builds up, creating 1 million jobs, including social media & new-age roles
Maha Kumbh Mela, the world’s largest religious congregation that got underway this week in Prayagraj, is also turning out to be one of the biggest events in creating gig and temporary jobs.
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Staffing and recruitment services firms estimate the 45-day festival to generate around a million such jobs. While thousands of workers were employed to set up a temporary city on the riverbanks, more are being hired for managing the makeshift facilities, providing transport and logistics support, and handling security and emergency services, among other functions.
Roles also include event coordinators, hospitality staff, guides, customer support executives, technicians, artisans and even social media managers. Manmeet Singh, CEO of FirstMeridian Global, estimates as many as 600,000 temp jobs in construction, hospitality and event management alone.
Highest Number of Digital Roles
“Most of these jobs will be for three to four months,” said Singh, who is also vice-president of India Staffing Federation. Integration of technology to manage crowd movements and streamline services, such as mobile apps for real-time updates and virtual darshan platforms, has generated many digital jobs. These include digital security personnel and marketing experts, social media managers and data
