Kumbh Mela is underway in Uttar Pradesh's Prayagraj and Google is paying homage to the largest religious and spiritual gathering in the world through a unique, interactive feature available on its search platform for Indian users.
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When users search for “MahaKumbh” in Hindi or English on Google, their screens are showered with virtual rose petal animation. The feature underlines the global importance of Maha Kumbh and brings its festive essence to the digital realm.
Maha Kumbh Mela started on Monday, paving the way for a 45-day event with the first major bathing ritual or 'Shahi Snan' on the auspicious occasion of 'Paush Purnima' at the Sangam, the confluence of Ganga, Yamuna and the mystical Saraswati rivers in Uttar Pradesh's Prayagraj.
The present edition of the Kumbh is being held after 12 years, though seers claim the celestial permutations and combinations for the event are taking place after 144 years, making the occasion even more auspicious. Perhaps that's why the Uttar Pradesh government is confident of 35 crore devotees visiting Prayagraj this time.
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