Marks & Spencer rolls out campaign Love your body with M&S BraFit
Marks & Spencer, the British fashion retailer, has unveiled its latest campaign, Love your body with M&S BraFit. As per the company, the campaign is dedicated to celebrate the transformative power of a well-fitting bra.
The campaign embodies Marks & Spencer’s dedication to providing customers with an unparalleled fitting experience, catering to the unique needs of the Indian market, where many women often overlook the signs of an ill-fitting bra or persist in wearing the same bra throughout various life stages.
Talking about the campaign, Soozie Jenkinson, head of lingerie design, Marks & Spencer, said, “I am happy to introduce Love your body with M&S BraFit, a global campaign that celebrates the transformative power of a well-fitting bra. At M&S, we believe lingerie empowers and supports individuals at every stage of life. With our renowned bra fitting service, our commitment to providing personalised fittings and bespoke styling recommendations shines through. It reflects our dedication to ensure that each customer not only finds the perfect fit but also feels confident and comfortable.”
Additionally, the company endeavours to encourage regular bra fittings to instil comfort and confidence and invites customers to walk into their local store for personalised fit and styling recommendations from professional fitters.
Moreover, the brand is giving away vouchers worth Rs 500 to all customers taking the BraFit sessions.
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