Musk Black: The colour maketh the man
Tesla annual shareholder meeting with Elon Musk, the man at the centre literally stood out as much in his black t-shirt and four-pocket tan grey safari jacket as much for the bigger battle of perception he had just won.
Musk Black has always been his favoured colour. It accentuates his Roaring Twenties ‘Armani black suit-iridium white shirt’ power chic, as well as casual t-shirt and sheepskin aviator flying jacket look. The two blacknesses are complementary, lying outside the frivolous binary of formal-informal other 21st businessmen seem to insist on flaunting.
‘Women think of all colours except the absence of colour. I have said that black has it all. White too. Their beauty is absolute. It is the perfect harmony,’ is how Coco Chanel saw the ying and yang of couture colours. To think that Musk, Texan and as un-Coco as Coca-Cola can get, is blind to such aesthetics is to make a cardinal error in both business chic and powerplay of taste.
At the sidelines of the 2022 Met Gala, actually wearing a penguin suit for a change and thereby looking quite ironic, Musk had said, ‘I love fashion… I do, actually. Sometimes it’s viewed as frivolous and maybe not that important, but I think beauty is very important, and style, and things that move the heart.’ He could well have been talking about the design that went into creating the Tesla Roadster
Musk Black not only visually matches Meskla’s self-positioning as a Blade Runner-style aristotechnocrat to a T, but also performs another important function: it situates him away
