Planning a mid-career transition to marketing tech? Check out the in-demand roles, skills, and more
The martech sector is creating significant opportunities for mid-career professionals, too, particularly those with a strong understanding of marketing strategies and cutting-edge technologies, says Trupti Oak, Vice President-People Management and Talent Acquisition, LS Digital. Marketing automation specialists, data analysts and data scientists, customer experience managers, content strategists and SEO experts are some of such roles that are in high demand for mid-career professionals, she says.
Sonali De Sarker, SVP-HR, Epsilon India, estimates the industry to surpass $215 billion by 2027. This growth has skyrocketed demand for skilled engineers. “The adtech and martech fields offer exciting opportunities for mid-career professionals seeking a harmonious blend of creativity and technology,” she says.
Skill requirement for a smooth transition According to Oak, a degree in marketing is no longer sufficient for mid-career professionals to stay relevant and thrive in the martech space. She advises them to develop a mix of tech and non-tech skills to ace in-demand roles.
To excel in the tech part of these jobs, she says familiarity with marketing automation & CRM tools like Salesforce, HubSpot or Adobe Experience Cloud is essential. These are used to manage sophisticated, data-driven marketing campaigns. In addition, understanding data analytics & visualisation tools like Google Analytics, Tableau or Power BI is equally critical. Apart from these, skills in AI and machine learning and expertise in SEO/SEM can help
