Priyagold unveils campaign featuring Kiara Advani

financialexpress.com:

Priyagold, a player in the fast-moving consumer goods (FMCG) industry, has come up with a campaign to create curiosity around the new range of Snakker biscuits among the Gen-Z audience. 

With the launch of the new biscuit, the brand coined the term ‘Snakk’ to strike a chord with the youth. Resonating with their interest, Priyagold aspires to make Snakker biscuits synonymous with snacks. The video features brand ambassador Kiara Advani to tap the interest of youngsters. The popularity of the actress, coupled with her active social media presence bodes well for establishing a connection with the Gen-Z audience.

A post shared by KIARA (@kiaraaliaadvani)

Through the video posted on the celebrity’s social media platform, the brand created curiosity by showcasing the actress involved in baking a cake with secret ingredients. This keeps the audience hooked by compelling them to guess the favourite snack of the actress. Incorporating the Gen-Z term ‘Snakk’ played an instrumental role in piquing the interest of the audience and driving maximum engagement from them. 

“The campaign is designed to appeal to Gen-Z audience and that is why we incorporated the term “Snakk” for Snakker Biscuit which has two meanings, one means a Snack to have when hungry and the other refers to someone attractive or appealing. We must do ad campaigns which appeal to the younger demographic because they are becoming our largest consumer segment,” Mannas Agarwwal, director, Priyagold, said.Ultimately, the rollout of a video by Kiara Advani revealing the launch of the Snakker biscuit from the house of Priyagold garnered huge engagement from the audience, implying their trust in the brand. For driving mileage around the campaign, the brand also roped in