Puma to sponsor 400 Indian athletes, signs deal with Athletics Federation of India
PUMA India has signed a deal with the Athletics Federation of India to become its official kit sponsor, the sports brand said on Thursday. Puma signed a multi-year deal to exclusively supply performance kits, speed suits and travel gear to every athlete under AFI representing India in track & field, jumps, throws, cross country running and marathons at both domestic and international tournaments, said the company in a press release.
With the partnership, several international stars such as Neeraj Chopra (javelin throw), Kishore Kumar Jena (javelin throw), Parul Chaudhary (steeplechase), Subha Venkatesan (4x 400 m relay), Murali Sreeshankar (long jump), Jyothi Yarraji (hurdle), Priyanka Goswami (race walk) and Jeswin Aldrin (long jump) will benefit from PUMA’s gear across sporting events.
Kitting under this partnership does not include Olympics, Asian Games and Commonwealth Games.
“More than 75 years ago, PUMA’s founder Rudolf Dassler had the vision to develop products for athletes that would give them the speed, the agility and the nimbleness of a puma. We are excited that we can now bring this spirit to the Athletics Federation of India. India is one of the most dynamic markets and we hope that by achieving success with the Athletics Federation of India, we can together inspire the next generation of athletes,” said Arne Freundt, CEO, PumaSE.
By providing products comprising apparel, footwear and accessories, Puma will equip over 400 athletes with competitive edge, ensuring that every milli-second is maximised
