Quick may click with electronics too: Instamart, BBNow, others plan to extend superfast delivery to handsets, white goods by Diwali
smartphone at your doorstep, on-demand, in 10 minutes may not be far cry now. The likes of Swiggy Instamart, Zomato’s Blinkit, BigBasket’s BBNow and Zepto plan to expand their quick commerce services to electronic products and white goods categories by Diwali, delivering within 10-45 minutes, said industry executives. Brands are open to partnerships with these platforms, encouraged by the success of the model in fast-moving consumer goods (FMCG), they said. It’s a huge opportunity in the kitchen and small appliances segment, apart from handsets, television sets and microwave ovens, where ecommerce accounts for 35-45% of sales, according to the executives.
BigBasket chief executive Hari Menon told ET that it will deliver most electronics products within 15 minutes, and large appliances such as refrigerators, air-conditioners and washing machines within 30-45 minutes.
He said BigBasket will also sell smartphones through quick commerce, for which it is tying up with Tata electronics retail chain Croma.
Limited range on offer
Emails sent to Swiggy Instamart, BlinkIt and Zepto remained unanswered as of press time on Monday.
Electronic products have high values, which can improve the revenue of quick commerce companies and also lead to stickiness. These players are unlikely to offer as vast a range of electronic products on their platforms as a Flipkart or an Amazon, industry executives said. They are expected to deliver only four to five top-selling models, especially among large appliances, or those based on
