Roposo, Shopify to help set up online stores
Roposo is collaborating with ecommerce player Shopify to help 10,000 entrepreneurs set up online stores over the next two years, and support them in product sourcing, order fulfilment and payments. Roposo offers livestream shopping along with entertainment on its platform. It is a business unit of Glance, a subsidiary of InMobi.
Shopify provides Internet infrastructure for commerce, offering tools to start, market, and run a retail business. Around 200 entrepreneurs have already been onboarded. While 10% of them are aged over 28 years, 90% are in the age group of 21-28.
The big markets for them are cities like Delhi, Chandigarh, Surat, Rajkot, Ahmedabad, Mumbai and Indore. Roposo senior vice president Mansi Jain said, “All the entrepreneur must do is set up a merchant store on Shopify, get the Roposo plugin, and then everything else is taken care of. It is an end-to-end platform.
From sourcing to logistics, even last-mile delivery, etc., is taken care of.”Also read | Shopify to lay off 20% of its workforce, beats quarterly revenue estimates A software engineer who was previously at a technology startup is now a drop shipper, Jain said. “He is undertaking almost 1,500 transactions per day on the platform and gets five million annual turnover,” she said. Drop-shipping is a business model that allows one to sell products online without having to own or operate the physical location where those products are stored and processed.
This means this person can start an ecommerce store and sell a wide range of products without handling inventory and fulfilment. “So, we are seeing drop-shippers, from software engineers to art directors, to even housewives … A lot of them are young entrepreneurs. Some of them are right out of
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