Charlie White-Thomson (pictured) is CEO of Saxo.
The company said retail investors will be able to trade «the full width of the investment spectrum» from options to funds, with the introduction of more than 6,000 global funds to its platform.
These include 500 equity, 2,000 fixed income, 730 multi-asset and 160 alternative strategies, from asset managers including Baillie Gifford, BlackRock, Fidelity, Fundsmith, JP Morgan and Vanguard.
Saxo offers investors SONIA-linked interest on uninvested cash
Investors will be subject to the annual custody charges of 0.4% per annum for classic accounts, 0.2% for platinum accounts and 0.1% for VIP accounts, but will not be charged commission and platforms fees.
Charlie White-Thomson, CEO of Saxo, said: «The launch of Saxo's fund offering overlaps a period of significant market volatility and geopolitical tension. I have consistently supported active management including mutual funds as an important part of any well diversified portfolio.
»We are in a new paradigm for markets following the heavy stimulus of rock-bottom interest rates and the resulting enhanced price performance. In a world where we cannot rely on this industrial-scale central bank stimulation, we should tap into some of the finest brains within the asset management world, via funds, to assist and boost performance and help us navigate these volatile financial markets."
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