Scope of Digital Marketing: What you need to know

economictimes.indiatimes.com:

Brands created successful business strategies and attracted the target market's attention. All of it is only possible due to digital marketing, which encourages businesses to raise their brands' standing among competitors. Simply explained, digital marketing is a marketing strategy that helps make the advertising of products and services more successful and involves using SEO, paid ads, social media, and email marketing to reach target audiences. Many traditional marketing strategies are applicable to digital marketing, but the key to successful digital marketing is creating more robust marketing strategies that promote business growth and delivering the kind of content that will resonate with customers and increase traffic to a website.

According to a survey by Forbes magazine, 82% of consumers shop or conduct research online. Companies have introduced visibility through digital platforms to close the gap between customers and brands. India is the second-largest country in terms of population and active internet users, with a population of almost 2 billion. This makes it one of the biggest markets, and the market's soaring demand reflects the vast growth potential of the nation. Therefore, if one has the necessary expertise and understanding in this area, they can succeed in this dynamic sector. In addition, the use of digital platforms in India