Anupam Mittal, the founder of Shaadi.com and a well-known figure from Shark Tank India, quipped that the Ambani family could have televised their grand wedding on JioCinema, their own streaming platform.
In a post on X (formerly known as Twitter), Mittal wrote, «Dulha bhi khud ka, JioCinema bhi khud ka (Groom belongs to them, JioCinema also belongs to them). Should have broadcast 'The Shaadi', would have rivaled IPL ratings.» This tongue-in-cheek remark suggested that broadcasting the wedding might have garnered viewership comparable to the Indian Premier League (IPL), one of the most-watched cricket tournaments in the country.
The Ambani wedding, which took place on July 12, was indeed a spectacle. Anant Ambani, the youngest son of Mukesh and Nita Ambani, tied the knot with Radhika Merchant in a lavish ceremony that drew a constellation of celebrities, cricketers, business moguls, and dignitaries. Even Prime Minister Narendra Modi graced the event, blessing the newlyweds with his presence.
«For the 1st time in history, perhaps more than 1 b people have witnessed ‘a big fat indian wedding’ real-time and AI has recorded their reactions?? Its an epochal moment as an early eg. of a fast emerging global consciousness. Social media is Singularity masking as content?» he said.
Mittal's playful post sparked a variety of reactions from internet users. One person remarked, «Actually, people have become tired of the shaadi pranks that show filth in prosperity! It would have been a ratings disaster! Who wants to watch