Tata Play brings Prime Video to Binge; offers multiple OTT bundles for the first time

livemint.com:

MUMBAI : In a first-of-its-kind move, Tata Play, India’s leading direct-to-home (DTH) company, has partnered with Amazon Prime to enhance the offerings for Tata Play DTH and Tata Play Binge subscribers by providing expanded access to Prime Video's extensive online content library. Under this partnership, Tata Play will make offer Prime Lite subscription packages through its DTH as well as Binge packs.

These subscriptions will allow users to access Prime Video's library, along with benefits like free same-day and next-day delivery on Amazon purchases. “While on the one hand, Tata Play’s robust content distribution network will help in expanding Amazon Prime’s outreach to newer audience segments, on the other, the addition of Prime Lite Membership with Tata Play will make Binge a more compelling proposition," said Harit Nagpal, managing director and chief executive, Tata Play.

Gaurav Gandhi, vice president of Prime Video for APAC & MENA, highlighted the mutual benefits of the collaboration. "At Prime Video, our mission is to super-serve our customers with the best of entertainment," Gandhi said.

“The collaboration with Tata Play provides its DTH and digital customers seamless access to Prime Video's full selection of content, as well as Prime Lite benefits like unlimited free shopping & shipping of 'Same-day/Next-Day' delivery, Prime exclusive deals, and much more." DTH packages start at ₹199 per month. In a fresh approach, Tata Play is now offering Binge subscribers the option to choose either six OTT services from its portfolio for ₹199 per month or all 33 services for ₹349 monthly.