This week's televised debate is crucial for Biden and Trump — and for CNN as well
The stakes are high for Joe Biden and Donald Trump for Thursday's first presidential debate
NEW YORK — Joe Biden and Donald Trump won't be alone at Thursday's debate. Moderators Dana Bash and Jake Tapper of CNN will be on camera, too, and there's a lot on the line for their network as it fights for relevance in a changing media environment.
CNN has hosted dozens of town halls and political forums through the years, but never a general election presidential debate, let alone one so early in a campaign. No network has.
“This is a huge moment for CNN,” said former CNN Washington bureau chief Frank Sesno, now a media and public affairs professor at George Washington University. “CNN has to reassert itself. It has to show that it led a revolution in news before and can do it again.”
As a television network, CNN is struggling at a time many consumers are cutting off cable and most news outlets wonder if the campaign will ignite consumer interest.
Those that remain have expressed a clear preference for opinion programming. Fox News Channel has averaged 2.14 million viewers in prime time this month, with MSNBC at 1.22 million and CNN at 525,000, according to the Nielsen company. That's down 17% from last June for CNN.
CNN's chairman and CEO, Mark Thompson, has been with the company for less than a year and has spoken more about the internet than television as an opportunity for growth. Yet it means something that both campaigns chose CNN for the first debate. A well-run, illuminating event can open some eyes and remind people of CNN's legacy as the first all-news television network. If it goes off the rails, that's a stain that could take years to wash away.
“This is a hugely consequential moment in this campaign,” said David
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