Tiger Woods unveils Sun Day Red, a new apparel brand with TaylorMade. Here's what it means

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Tiger Woods in a red shirt on Sunday has become as recognizable as a Masters champion in a green jacket

LOS ANGELES — Tiger Woods in a red shirt on Sunday has become as recognizable as a Masters champion in a green jacket. Only it's no longer about a Sunday red shirt for Woods.

It's about a brand.

Five weeks after Woods and Nike announced their relationship had ended after 27 years, the 48-year-old Woods said it was “the right time in my life” to develop his own brand in an expanded partnership with TaylorMade Golf.

The brand is called “Sun Day Red,” and men's apparel — golf shirts, hoodies, outerwear — will be available online in the United States and Canada starting May 1. The plan is to expand his line to include footwear, along with women and kid's apparel.

The logo is a tiger with 15 stripes, one for each of his majors. And if he happens to win another major? “We're going to have to redo the trademark,” he said with that famous smile.

It was quite the show Monday evening, more of an event than an announcement. David Abeles, the CEO and president of TaylorMade Golf, was so excited about the new brand that he promised those in the crowded room that they would remember 10 or 20 years from now where they were when “Sun Day Red” launched.

Here are a few details why this deal is important to Woods and a bold step for TaylorMade, which until now was mostly about golf equipment and its recent entry into the ball market.

Sportscaster Erin Andrews, who hosted the Monday event, might have said it best when she introduced Woods by saying, “For the first time in 27 years wearing something different… .”

As much as Woods was known for his red shirt on Sunday, he was equally known as one of the top Nike athletes. Nike signed him