Zerodha's chief executive, Nithin Kamath, said on Friday that those investing in senior care ventures need to view it as a journey of 15-20 years rather than the traditional startup cycles of 7-10 years.
Entrepreneurs need to focus on steady growth rather than rapid scaling, he said. “This isn't about catching a trend. The key is not to build short-term. You're trying to build something before the market fully develops,” he said, speaking at the Association of Senior Living India’s Ageing Fest in Bengaluru.
He emphasised the need to mainstream the idea of ‘senior care’ and bring more awareness to remove the social stigma that exists in society. “There needs to be more effort to build beyond the top 25%,” he added.
In October, Kamath’s investment firm, Gruhas, contributed $13 million to a $20 million seed funding round by eldercare startup Primus Senior Living.
Kamath also spoke about India’s life expectancy, currently around 67 years which is projected to rise, presenting a growing opportunity for the senior living sector. “If one doesn’t die in the next 20-30 years, they are bound to live for another 20 years. That’s when the question of financial security comes in, because people are only saving for 30 years,” he said.
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