Vistara completes flying 50 million customers, celebrates in a special way

livemint.com:

noteworthy milestone in a big way.  Its celebration “campaign was titled #50MillionFeelings to pay tribute to the myriad of feelings they have instilled in their customers over the years," Vistara said in a statement. The airline treated its 50 millionth customer with various services that included  a pick-up and drop service in a luxury, chauffeur driven car, surprise cabin upgrade to business class and complimentary Gold Tier membership for Club Vistara loyalty program.

Vistara’s statement said, “The celebrations began with the 50 millionth customer being treated to a journey of a lifetime that included pick-up and drop service in a luxury, chauffeur driven car, surprise cabin upgrade to Business Class, complimentary Gold Tier membership for Club Vistara loyalty program, exclusive lounge access, luggage assistance and more!" The Tata Group-owned airline also surprised customers with cabin upgrades to their “Premium Economy and Business Class cabin across major airports". “The showstopper of this celebration included an anamorphic 3D display at Delhi, Mumbai and Bengaluru airport which encapsulated 50 million feelings of the customers through the years as well as innovative hoardings in Delhi and Mumbai," the airlime added.

Deepti Sampat, VP, marketing, Vistara, said: “We wanted to tell our story of achieving an important milestone of flying 50 Million Customers - 50 Million Customers, 50 Million Journeys & #50Million Feelings. As a key driver of this campaign, we wanted to attempt something that’s innovative and eye catching, thus ensuring virality.