Want more engagement on Instagram? Follow CEO Adam Mosseri's expert advice
Instagram account.
Key Strategies to Enhance Engagement
Monitor Insights for Extended Periods
Mosseri advised tracking the performance of posts for more than just the initial days. «Keep an eye on your insights for a few days after you post, not just for the first few hours,» he recommended. This approach helps understand long-term engagement and reach, as some posts can continue to attract viewers weeks after being published.
Engage With Comments
Interaction is crucial. Mosseri highlighted the importance of responding to comments for up to a week after posting. «Engaging with comments in the first week can significantly boost your viewership,» he noted. This not only enhances visibility but also fosters a dynamic presence on the platform.
Understand the Power of Recommendations
A significant portion of Instagram's engagement comes from recommendations, where users see posts from accounts they don't follow. «Because of how recommendations work on Instagram, your content can continue to reach new people for a few weeks after posting,» Mosseri explained. These posts are tailored based on a user's interests and previous interactions.
Focus on Shares
According to Mosseri, shares are the most important metric for evaluating the success of content. «The number of shares indicates how many people who viewed the content shared it with others,» he said. This metric often correlates with higher overall engagement and value to the community.
Utilize Carousels
Carousels tend to outperform other types of posts due to
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