In this field, the fundamental principles of wealth-building rarely change—start early, save regularly, invest carefully, trust equity, avoid unproductive debt, and think long term. Yet, each week, I sit down to share these permanent truths through fresh perspectives, new examples, and current context that can appear relevant to today’s readers. The challenge isn’t finding new truths; it’s helping readers rediscover the old ones in ways that click with them and create that moment when interest and knowledge transition to genuine understanding.
Of course, the job is made easier because, at the fundamental level, readers, too, need the same points to be emphasised again and again, and the same warnings offered repeatedly. For instance, the perennial allure of market timing has made the current market decline even more attractive. No matter how often one warns against it, each market cycle brings a fresh wave of investors convinced that they can spot the perfect moment to buy or sell. Or consider the fatal attraction of derivatives, hot tips and investment fads like crypto. The packaging changes, but the targeted speculative impulse remains unchanged. What makes financial writing both challenging and rewarding is that people are remarkably consistent in their behavioural patterns, even as they convince themselves that ‘this time it’s different’. Perhaps that’s why the best financial advice often feels obvious when stated, and difficult to follow in practice.
A few days ago, Zweig posted an interview on his blog