Cultos Global, with offices in Dubai, has raised an undisclosed amount in its current investment round.
Sameer Mehta, founder and CEO of Boat; Tarun Katial, founder and CEO of Coto; Ashwath Bhat, finance head at Fractal Analytics; and Vijay Ratnaparkhe, head of Bosch Southeast Asia, participated in the investment round.
Ratnaparkhe will also join the company's advisory board along with his investment.
The fund raise will help Cultos Global expand its product and engineering teams throughout the UAE and India, as well as accelerate the development of its platform by integrating a number of fresh, cutting-edge functions.
These prominent names join forces with a list of several San Francisco-based investors and existing stakeholders that continue to support the vision of Cultos Global as they look to transform the way brands engage their customers.
Cultos Global Co-Founder and Chief Commercial Officer Adib Samara states, «Cultos Global is reshaping brand-customer engagement by introducing an elegant, unified platform that seamlessly combines digital marketing and customer rewards programs, transforming passive consumers into a network of active nano-influencers.»
Cultos Global provides brands with the tools to create their own brand token and set up their rewards systems in a matter of minutes and drive adoption from the bottom up, leading to greater efficiencies, better conversion