What are nutraceuticals and why are they gaining popularity in India
Nutraceuticals, a combination of «nutrition» and «pharmaceuticals,» are products that provide health benefits beyond basic nutrition. These include fortified foods, dietary supplements, and herbal extracts that aim to promote overall well-being and prevent chronic diseases. With increasing health consciousness, changing lifestyles, and a rise in non-communicable diseases, the nutraceutical market in India is witnessing significant growth. The nutraceutical sector is experiencing rapid growth not only in India but globally, driven by increasing global demand for traditional and preventive healthcare.
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What are Nutraceuticals?
Nutraceuticals encompass a wide range of products, including:
Dietary Supplements: Vitamins, minerals, amino acids, and probiotics that support bodily functions.
Functional Foods: Fortified cereals, dairy products, and beverages enriched with nutrients.
Herbal and Natural Extracts: Products containing plant-based ingredients known for their medicinal properties, such as turmeric, ashwagandha, and green tea extracts.
Medical Foods: Formulated products designed to manage specific health conditions under medical supervision.
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