What can cats and dogs do for Godrej Consumer?
Subscribe to enjoy similar stories. Mumbai: Nepal traditionally celebrates Kukur Tihar, a Diwali festival to worship dogs (and lately Biralo, or cats) as loyal and loving friends. Japan has an entire island popular with tourists, where cats outnumber its human residents.
In Istanbul, known for its love of cats, a stray crashed the city’s fashion week six years ago, beating professional models on the runway. In India, too, the pandemic years have changed some things ‘fur’ever. As Indians spent more time online and indoors, they embraced change.
Quick commerce was in, OTT viewership shot up, and pet adoption exploded. Today, people continue to adopt cats and dogs in droves. From 26 million pets in FY19, India’s pet population zoomed to more than 32 million in FY24, as per consulting firm Redseer.
And it’s set to grow to more than 40 million in another four years. That might explain why the maker of Good Knight insect repellent and Cinthol soap is looking to pets for growth. But what can Godrej Consumer Products Ltd do differently in this relatively smaller market, historically dominated by imports and domestic meat processors? In August, Godrej Consumer announced it would enter the pet care market by setting up a brand new subsidiary called Godrej Pet Care.
Records with the ministry of corporate affairs show no entity with this name has been incorporated as of now. A spokesperson for Godrej Consumer declined to comment. “While the opportunity is clear, we believe that our right to win as a group is high," Godrej Consumer CEO Sudhir Sitapati told investors in an earnings call in August.
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