When Michael Kors and Anushka Sharma co-designed a watch

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Subscribe to enjoy similar stories. Michael Kors recently collaborated with actor Anushka Sharma to launch an exclusive limited-edition timepiece. This is the first time an Indian female celebrity has co-designed a watch with a global fashion and accessories brand.

The special-edition watch features a 32x27mm stainless steel case and bracelet, complemented by a vibrant green dial and a green cabochon stone. Limited to just 500 units, the watch is priced at ₹19,995, and available at select online and offline stores. In an interview with Lounge, Johnson Verghese, the managing director of Fossil India Group (Fossil owns Michael Kors watches), talks about working with Sharma, the Indian consumer and why Michael Kors watch line wants to position itself as a bridge to luxury brand.

Edited excerpts: The collaboration with Anushka Sharma was inspired by her unique blend of contemporary sophistication and distinctive style, which aligns perfectly with Michael Kors' brand ethos. When selecting collaborators, we look for some specific attributes like a strong sense of personal style, authenticity, and a significant influence in the fashion industry. And that's why Anushka makes for an ideal partner.

Pricing is a pivotal consideration when catering to the budget-conscious Indian consumer. As an accessory and ready-to-wear brand, we understand that while luxury and quality are important, accessibility also plays a crucial role in reaching a broader audience. Our strategy involves offering products at price points that deliver both value and aspirational appeal to an Indian consumer.