Digital payment companies are facing three big challenges--a shrinking revenue pie, increased regulatory scrutiny and increasing competition.
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The industry executives ET spoke with said these are the three major reasons for players like PhonePe, Razorpay and Cashfree to encourage their customers to stop using payment orchestration platforms like Juspay and instead push for direct integration.
On Monday, both Razorpay and Cashfree issued statements that they will stop working with third-party routers while processing digital payments for their merchants. PhonePe had made a similar move in December last year.
Responding to the developments, Juspay said it enables merchants to work with multiple payment gateways, so if some payment companies stop third-party integrations, they will lose out, affecting not just the merchant but the broader payments ecosystem.
Amrish Rau, chief executive officer of Pine Labs, has come out in support of third-party payment routers like Juspay. Vishwas Patel, chief executive officer of CCAvenue, said that supporting interoperability, his firm will continue working with third-party platforms like Juspay.
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