Generations—The History of America’s Future, 1584 to 2069. Social analyst and demographer Mark McCrindle came up with the term Generation Alpha, after the first letter in the Greek alphabet, to indicate they were all born in the 21st century, from 2010 to 2024.) There has been a shift from “collectivism to individualism as society is going through major changes," said Kavil Ramachandran, senior advisor at the Thomas Schmidheiny Centre for Family Enterprise in the Indian School of Business (ISB), Hyderabad. “As an economy develops, business is no longer about survival and children have been insulated from their parents’ struggles.
Wealth is considered to be inherited and one may not have to actively contribute to creating it," said the professor, whose clients include some of the largest Indian business families. At the Mumbai office of Japanese tyremaker Yokohama Off-Highway Tires, the entire team meets every Tuesday at 9.30 am. Since most of the tyre manufacturing happens in India and the company’s customers are overseas, this meeting is one of the more important ones of the week for planning, coordination and demand-supply matching.
The senior executive leading the meeting is a Boomer with more than three decades of experience. A few weeks ago, three of his team members did not make it for the meeting. It turned out they had gone on a weekend trip and their phones were switched off.
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