Women in gender equality leading firms have three times higher loyalty: Survey

economictimes.indiatimes.com:

gender equality have three times higher loyalty, productivity, motivation and belongingness scores than those working with laggards, according to the latest edition of Deloitte’s Women @ Work survey.
The survey represents the views of 5,000 women across 10 countries, including India.

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On a scale of 100, women working for gender equality leaders (GELs) scored their loyalty at 76, productivity at 75, and motivation and sense of belongingness at 71, according to Deloitte’s report.

These women professionals are far more likely to recommend their organisations to other women, feel more satisfied with the mental health support extended to them, and feel more comfortable talking about their mental health at the workplace, according to the survey’s findings. They are also more optimistic about their career prospects and confident that being a woman is not a disadvantage in their organisation, said the report, adding that women working for “laggards” perform significantly poorly on all these parameters.

“Much has been said about the business case for inclusive practices. These findings corroborate that point of view with hard facts,” said Saraswathi Kasturirangan, chief happiness officer, Deloitte India. “If an organisation truly wants to grow, all its people need to be able to put their best foot forward.”

Kasturirangan said, “When your policies targeted at growing the careers of women professionals translate into action, you will be