YES Bank launches YES Grandeur for elite customers
YES Bank has launched YES Grandeur, a banking program targeted at the emerging affluent section of the society. So, only banking customers with an average monthly balance (AMB) of Rs 5 lakh or a net relationship value (NRV) of Rs 20 lakh will be eligible for the program, with additional consideration to loan relationships.
“With a relentless focus on industry-first features and a profound understanding of the evolving needs of elite and emerging affluent households, YES Grandeur sets a new benchmark in personalised banking,” said Rajan Pental, Executive Director, YES Bank.
YES Grandeur is aimed at enhancing and personalising the customer experience by offering unique banking, travel and lifestyle privileges. The banking benefits will include premium service, such as dedicated relationship managers, preferential rates on banking services, exemption across a host of charges, discounts on locker facilities, and a special 3-in-1 account with demat, trading and savings accounts.
The travel benefits cover zero cross currency markup charges on YES Grandeur debit card on international spends, and complimentary access to airport lounges, among others. The lifestyle gains are offered across Taj, ITC Hotels, Disney+ Hotstar, SonyLIV, Amazon, among others. It also offers 5x YES Rewardz on weekend spends, along with offers across movies, dining, shopping and bill payments.
