Yu launches high-decibel marketing campaign with Hardik Pandya
Hardik Pandya. Yu has created various touchpoints to maximise the effectiveness of the 360-degree campaign.
As part of the outreach, Yu-branded SpiceJet planes will be cheering for Hardik Pandya and Team India during the World Cup.
Taking the fever of cricket to new heights, SpiceJet cabin crew will wear Yu-branded Hardik jerseys throughout the duration of the World Cup.
The SpiceJet fleet will also feature Yu-branded cabin bulkheads and skyline panels. Ensuring that cricket enthusiasts are seamlessly tuned in to all the excitement around the matches, the brand will run Hardik Pandya commercials across Disney+ Hotstar digital and connected TV during the World Cup.
To top it off, Yu has also planned exciting gamification-based activations across Q-com platforms.
The brand has curated thoughtful consumer experiences as part of the new campaign. The audience can capture their excitement at Yu selfie booths across offline stores.
To make the most of the festive season, Yu is launching limited-edition Hardik Pandya World Cup gift boxes that will be available exclusively on SpiceJet and Blinkit.
Yu will also run a special contest where fans stand a chance to win Hardik Pandya merchandise and an iPhone 15 during the course of the 45-day campaign.
Hardik Pandya, who is exclusively managed by RISE Worldwide, said, «I am thrilled to be part of the new Yu 'Rise & Conquer' campaign, where we are taking the excitement of the World Cup and festive season to new heights. From in-flight experiences to consumer contests online, we aim to make the most of the celebrations with Yu.
