Zerodha's Nithin Kamath on increasing brokerage firm ads during IPL, ‘Often get asked why we don't advertise…’
Nithin Kamath engaged with followers on the social media site X (formerly known as Twitter), stating that he saw an increased number of advertisements by a brokerage firm during the Indian Premier League (IPL) matches. "I watched a cricket match after a long time, and damn! Every fourth ad is that of a brokerage firm. Sign of good times for the markets," he quipped.
In a post on May 21, Kamath also shared the reason why Zerodha does not advertise its platform. "I often get asked, both internally and externally, why we don't advertise. It is a good place to be when you don't have to look at customers in terms of acquisition costs (CAC) and lifetime value (LTV).
This way, we don't have to push customers to take a trade, we can stay spam-free, not have to sell life insurance as an investment, and more," he added. Kamath's post triggered a host of responses from followers and Zerodha users who either agreed with him, gave advice, offered feedback, or just disagreed. Multiple users also brought up glitches experienced while using Zerodha services and while all were not fans, some said they're looking forward to the fintech startup's offerings.
"Yes one good thing about Zerodha is that it never push customers to take a trade, give tips or sell other services. One bad thing about Zerodha is that it gives glitches in times of Volatility. Right?" wrote one Z user.
On the same topic, another gave Kamath advice on keeping existing customers, and said: "That’s what I like about Zerodha. But these days, I've been hearing a lot of negative remarks about technical glitches and service disruptions which may be impacting existing customers atleast as heard on X. So, it’s cool not to look for new customers, but maintaining a similar
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