Apple faces pressure to deliver on AI at developer conference
Apple is expected to make the case next week that it is not being left behind as tech world rivals blaze ahead with artificial intelligence.
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AI and perhaps even a partnership with ChatGPT-maker OpenAI will likely be a driving theme at the Monday kickoff of Apple's annual WWDC developers' conference in Silicon Valley, according to analysts.
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Offering CollegeCourseWebsiteIndian School of BusinessISB Product ManagementVisitMIT xPROMIT Technology Leadership and InnovationVisitIIT DelhiCertificate Programme in Data Science & Machine LearningVisitThe conference is an annual jamboree for developers who create apps and software for Apple's ecosystem, and CEO Tim Cook will work hard to persuade them that the company is a key AI player as rivals Microsoft and Google roll out innovations in rapid-fire succession.
While Apple has been quietly including AI features in its iPhones, iPads, and Mac computers for years, it has yet to solidify its overall strategy or embrace ChatGPT-style generative AI that took the world by storm in late 2022.
Apple's share price has been on a roller coaster ride since the spark of the AI revolution, but the company's Wall Street believers see next week's announcements as the beginning of a new chapter for the iPhone-maker.
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