Bro Code maker IndoBevs aims to double revenue to ₹700 cr in two years on new liqueur, upcoming whiskies
Subscribe to enjoy similar stories. IndoBevs Pvt. Ltd, the maker of wine-in-a-bottle cooler Bro Code and an importer and bottler of premium international spirits, expects to double its revenue by fiscal year 2026 (FY26) to ₹700 crore on the back of its new liqueur Bonga Bonga and upcoming whisky launches, according to its top executive.
Bonga Bonga marks the company’s latest bet in India’s competitive alcoholic beverages market, where it will take on established premium brands. “This is a distinctly Indian product, a neutral spirit made with about 40 herbs and botanicals," said Geetika Mahandru, president of IndoBevs, in an exclusive meeting with Mint. “It is a crafted and complex 100% natural liqueur... [and offers] a unique proposition for younger consumers in a not-seen-before bottle packaging." Also read | Small liquor firms decry Delhi's new point-based procurement system as favouring bigger brands IndoBevs, founded in 2007 as IndoSpirit for liquor distribution, transitioned into manufacturing and marketing its own brands nearly a decade later.
It reported a net revenue of ₹330 crore in FY24 and expects to reach ₹400 crore in FY25, with a target of ₹700 crore by FY26, she said. Its portfolio now comprises 15 in-house brands spanning coolers, premium whiskies and liqueurs. The flagship cooler drink, Bro Code, which has various carbonated wine variants, has a strong presence in markets like Uttar Pradesh and is available across 27 states, she said.
It is exported to the UAE and interest is coming from other markets as well, according to Mahandru. Bonga Bonga, using a hookah apparatus, can be infused into a spirit before consuming. “This unique proposition is a first in the world and is attracting attention from
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