Cashback, discounts and rewards: The benefits of co-branded credit cards

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credit cards, selecting the right one can significantly impact how you manage your finances. Co-branded credit cards stand out as a distinctive and increasingly popular choice for consumers. One of the biggest advantages for cardholders is the exclusive rewards and discounts.

These features are fine-tuned to align with your specific preferences, enabling you to maximize the value of your regular expenditures, whether they are related to travel, shopping, dining, or entertainment. The key is to choose a co-branded credit card that seamlessly complements your interests and spending habits. Co-branded credit cards are available in various categories, each with their distinct benefits.

For instance, non-bank financial companies (NBFCs) collaborate with credit card issuers to provide rewards, options on EMI (equated monthly instalments) and additional perks on partner products or services. Similarly, co-branded cards issued in partnership with retailers can help you earn cashback, discounts, exclusive access to sales and loyalty points, making them ideal for shoppers. The accumulated points can even be used for future purchases.

Frequent travellers benefit from co-branded airline or travel credit cards that offer bonus miles, free flights, priority boarding and lounge access, while cards designed for dining come with exclusive experiences and deals at restaurants. Before selecting a co-branded credit card, start by understanding your spending habits. Identify where you spend the most, as this can help you choose a co-branded card that aligns with your specific lifestyle and needs.