Consumer use of AI in India is exciting for marketers: VML CEO
«India is one of the fastest-growing markets from the standpoint of consumers blending their consumption habits across shopping, entertainment, education, and experiences. I think all these dimensions evolve at a faster pace in India, which is exciting for marketers,» he added.
Owned by advertising giant WPP, VML is the world's largest creative advertising company formed through the merger of Wunderman Thompson and VMLY&R in October 2023. It operates 150 offices in 64 markets, employing over 26,000 people globally.
Cook also highlighted that India is a critical market for the company, not just for the expansion opportunities it offers but also for the digital transformation work emerging from the country.
«We've always regarded India as a highly integrated part of how we deliver digital transformation globally, rather than merely an outsourcing hub,» said Cook.
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