Good Glamm, Shoppers Stop ink collaboration for omni-channel retail
Good Glamm Group and retail chain Shoppers Stop have inked a partnership aimed at expanding their omni-channel retail presence, the companies said in a statement.
Both companies are in talks for other similar collaborations, Good Glamm Group said.
Sukhleen Aneja, chief executive officer at Good Brands Co, owned by Good Glamm Group, said: “We look forward to expanding this collaboration subsequently to other products to tap into a broad consumer base.”
She added the collaboration, once expanded, is expected to bridge the gap between online and offline retail and bring digital shopping experiences into physical stores.
The Warburg Pincus, Prosus Ventures and L’Occitane backed Good Glamm group currently has 50,000 offline points of sale, according to the statement.
Shoppers Stop, on the other hand, has ongoing retail partnerships with global beauty brands such as M.A.C, Estee Lauder, Bobbi Brown and Clinique, among others.
Biju Kassim, chief executive, beauty, at Shoppers Stop said the partnership would allow the retailer to diversify its distribution portfolio.
The statement said the partnership would give Good Glamm leverage into Shoppers Stop's offline presence, while the retail chain would gain a foothold into Good Glamm's online reach in the content-creator-commerce-community.
The synergies would lead to product launches, events and in-store activations at Shoppers Stop outlets across India, according to the statement.
The partnership’s first line is under MyGlamm, a flagship brand of The Good Glamm Group, and is a makeup collection called Pout, the statement added.
