Homegrown Noise enters premium audio segment with master buds tuned by Bose
premium audio segment with a truly-wireless earbuds tuned by US-based audio equipment maker Bose.
Named the Noise Master Buds, the TWS (Truly Wireless Stereo) is the first offering following a $10 million fund raise from Bose Corporation in a deal that gave Bose a 2.4% stake in the company.
With the product, the company looks to tap into repeat customers of TWS products, which grew 14% on-year in 2024, cornering $1.3 billion in market value, according to Counterpoint Research.
“We worked with international design agencies to come up with a design which really looks good. It has been differentiated in the market because people were really bored of having Apple sort of cases,” Amit Khatri, Co-founder, Noise, told ET.
“Secondly, we realised that if we need good tech, we need a master to help us out and if you look at Bose, they are known for great sound,” Khatri said, adding that the latest offering from Noise will bring Bose’s iconic sound tuning to the masses.
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