Williams F1 secures record-breaking title sponsorship deal with Atlassian — biggest in team’s history
Atlassian on Tuesday. The partnership aims to accelerate Williams’ progress on the grid.
Described as the largest deal in the team’s 48-year history, Williams did not disclose the financial details of the agreement.
Bringing the team back to the front of the grid
“I am delighted to welcome Atlassian into Formula 1 and our evolution into Atlassian Williams Racing,” said Williams team principal James Vowles, and added that securing a title partnership of this scale and importance was a landmark moment in the team’s history and a significant step forward in its comeback journey.
Williams F1 is focused on bringing the team back to the front of the grid. They believe Atlassian, with its technology and tools, will help improve teamwork and collaboration across the organisation.
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