Canva is on a mission to democratize design, says co-founder Cameron Adams
Subscribe to enjoy similar stories. BENGALURU : When we think of design tools and the graphics software market, Adobe typically rings a bell. This is unsurprising, given that Adobe Photoshop leads the global graphics software market with an estimated 42% share, according to data provider Statista.
It is followed by its family tools—InDesign and Illustrator—which claim second and third place, respectively. Canva, with a 10.3% share, may appear to be a distant fourth, but this web-based design tool is also very popular, mostly with non-designers, because of its ease of use and intuitive interface. "In India—our fourth-largest market—we see significant growth potential.
We have doubled our local team and focused on creating a truly local experience with region-specific content and language support," Cameron Adams, co-founder and chief product officer of Canva, told Mint during his first visit to India. Canva has over 240,000 freelancers and over 10,000 teachers on Facebook in the country, most of whom use its presentation and social media templates. According to Adams, over 139 million presentations, comprising resumes, business proposals, pitch decks, and Instagram posts with quotes, were created in India in 2024.
The company's Magic Studio tools support Indian languages like Assamese, Gujarati, Hindi, Kannada, Maithili, Malayalam, Marathi, Punjabi, Sindhi, Tamil, and Telugu. Canva's Photo Background remover is the most used artificial intelligence (AI) feature in India, said Adam, who added that India ranks in the top three countries globally using Canva video editing tool and Canva website builder. When asked about competition with companies such as Adobe, Adams said: "In the competitive design space, we empower those
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