India Inc has some way to go to comply with data protection act: PwC India
Consent: Only 9% of organisations collect consent that can be considered ‘free, specific and informed’. In such cases, consent is often bundled (i.e. single consent is obtained for multiple purposes).
The study found that while 48% of organisations provide the option to withdraw consent, the actual process of doing so isn’t easy. It also found that only 2% of organisations obtain consent in multiple regional languages. Cookies: PwC India found that 16% of company websites display a cookie consent banner to users, highlighting that their personal data will be collected and processed.
It said 33% of organisations display a cookie notice informing users that the website (or any third-party service used by the website) they are navigating uses cookies. The information technology, hospitality and aviation sectors are leaders in terms of obtaining cookie consent and giving users control over their online experiences as these enterprises have a global presence and are compliant with data protection regulations around the world. Privacy notices: The study found that 90% of organisations display a privacy notice to users when collecting data through their websites, while 80% mention what personal data is collected in their privacy notice.
Just over half (54%) of organisations that display a privacy notice mention the period for which personal data will be retained. And only 2% of organisations provide privacy policies or notices in multiple languages. User rights: PwC India found that 41% of organisations display the data rights of users (erasure, access and correction) on their website and explain how to exercise these rights.
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