Mysore Sales International (MSIL) as the PSU entered the travel and tourism sector.
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The MSIL was known to conduct study tours for government officials over the past two decades.The initiative aims to provide affordable, innovative travel solutions for all segments of society. Leveraging its extensive experience and trusted reputation, MSIL is committed to making quality travel accessible even for middle- and lower-middle-class families, an official press release said.
Patil, speaking at the event, said MSIL's offerings blend affordability with quality. A standout feature of the initiative is the «Kitchen Concept,» which guarantees homely, hygienic food for group travelers. “MSIL’s reputation as a government enterprise ensures trust and reliability, and is likely to make it a preferred choice for Indian families. With this foray into public tourism, MSIL aims to redefine affordable travel while upholding the highest standards of service”, he added.
For individual travelers, particularly senior citizens, MSIL offers a door-to-door service, including pick-up and drop-off at their residences. Each trip is accompanied by an MSIL attendant who provides continuous care and support throughout the journey.
To further reduce financial barriers, MSIL has introduced an EMI Scheme coupled with a Lucky Dip Draw. Customers can pay for