Maruti Suzuki looks to boost exports with upcoming new Dzire sedan
Maruti Suzuki India is targeting markets like UAE, Saudi Arabia, Chile, Mexico and other Latin American countries with its upcoming new version of compact sedan Dzire to accelerate exports as it eyes over 3 lakh units of overseas shipments this fiscal, a senior company official said on Wednesday. In the domestic market, the company hopes to enhance its share in the sedan market amid the passenger vehicles market shifting towards SUVs (Sports Utility Vehicles), with the new Dzire which is slated for launch next week.
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«We have been growing (exports) at a rate of about 11.9 per cent in the first seven months of the financial year and we hope to continue on that momentum. So we hope to do more than about 3 lakh car exports within this financial year,» Maruti Suzuki India Executive Director Corporate Affairs Rahul Bharti told PTI here.
In contrast, just about four years ago, the company's exports were below one lakh per year, he added.
«So, now we'll be doing about three times of that, and by the turn of the decade, we hope to multiply it another three times over to something like 8 lakh units a year,» Bharti added.
Elaborating on the export strategy, Bharti said, «One of the biggest enablers of increasing export is more models in more geographies. So, we are adding the number of models, and we are adding the markets also.»
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